The dynamic world of digital marketing is going through constant changes. Every other day there’s a new marketing tool or an update in algorithms. You need to be proactive with your marketing efforts to adapt to the changing marketing needs.
However, despite the constant shift in the marketing world, the effectiveness of email marketing remained the same.
In this article, we’re offering you 12 reliable ways you can grow your email list and optimize your email marketing efforts.
Table of Contents
An email list is a list containing emails of visitors and customers who are interested in receiving information and updates about that business. An efficient email list optimizes your email marketing strategy and helps you build a more meaningful relationship with your existing and potential customers.
Popular social media accounts can have a massive impact on growing email lists. Facebook and Instagram allow you to create posts, upload images and video content, tag products with your e-commerce stores, and more.
Moreover, using relevant hashtags reduces the hassle of searching specific content among so many ranges.
Instagram is a very effective place for branding and promotion if you’re trying to reach a younger audience. However, it lacks the feature of adding links. Other than the bio, you cannot add any link in the caption of a post.
On the other hand, Facebook lets you add links along with the other features available on Instagram. Facebook is reigning among the social media platforms because of its enormous user base. Hence, reaching the target audience with organic content is nothing but a cakewalk.
Apart from Facebook and Instagram, LinkedIn and Twitter can also play a crucial role in growing email lists. With an expansive global user base, these platforms help grow email lists and are the perfect place for conducting promotional activities most cost-effectively.
Incorporating A/B testing is an effective way to decipher which platform gives you the highest number of email subscribers. Paid ads on social media platforms are another way to leverage the reach offered by social media.
Incorporating short videos on your website or social media platforms is another proficient way to reach new customers. A good strategy is to place the video on your website to direct visitors to it and a signup form.
Videos offer an ideal solution to increase engagement with minimum investment. People don’t only watch videos, they share them as well. Therefore, your brand gets free exposure on social media that contributes to a growing email list.
How-to videos are quite helpful if you want to engage your audience better. 96% of people search for explainer videos to learn more about a product. A series of how-to videos can not only promote your brand but also portray your knowledge in your field.
Apart from social media posts and websites, you can run your video content on YouTube channels and Tiktok as well. With an extensive user base of 1.8 billion and 1.1 billion respectively, these platforms are also the perfect place to increase your brand credibility along with driving engagement.
When it comes to marketing tactics, referral marketing stands out among all. It drives your lead-generating activities without any direct financial costs.
According to 78% of B2B marketers, recommendation programs generate most of the warm leads. 75% of people tend to purchase after getting a recommendation from their close acquaintances.
Lucrative offers such as discounts, coupons, bonus points, cashback, rewards can entice customers to recommend that will work as leverage in your loyalty program.
According to Outgrow, giveaways, raffle draws, contests can drive engagement rates up to 5.8%. Giveaway contestants have an incredible conversion rate of 34%. Interactive marketing activities like this are a great tactic to drive engagement and generate new leads.
Moreover, giveaway contests also work as a boost in referral marketing. People tend to share giveaways and raffle draw posts that contribute to brand exposure.
The average conversion rate through pop-ups is 3.09%. The best practice for implementing pop-ups as a marketing tactic is to use cookies for tracking visitors.
It lets you find out which visitors are already your subscribers. Therefore, you do not bother a user with sign-up forms more than once.
If you are hesitating about exit intent pop-ups, consider installing smart bars for your website. Besides, footers are also an ideal option for email sign-ups.
Pop-ups that contribute to driving traffic are more important than scheduling them correctly. Your visitors require a reason for revisiting your site; most importantly, you have to convert them to your customers. Therefore, these following tricks might work well as pop-up strategies:
Exit-intent pop-ups are so efficient that they increase your email list up to 1375%. Expanding email lists and increase in conversion rate drives improvement in digital marketing ROI.
Your content speaks for you. Hence, informative, engaging, and resourceful content in the email will undoubtedly add value to your marketing efforts. Moreover, it will also positively impact the recipient's perception of your brand, eventually making them wait for your emails.
Additionally, meaningful, relevant content will make your recipients share your emails which will work as brand exposure.
A clever opener with a bold yet short CTA will immediately impact the visitor's mind.
Rather than the same old "Subscribe Now," "Sign-up Today," you should use phrases like "Don't leave yet," "We have everything you need," "Before you go."
These kinds of phrasings attract the client's attention and make them reconsider their decision of exiting before signing up. Besides, a pinch of humor in pop-ups is going to add great value to your marketing.
For example, if you own a business website, then instead of dull "Yes" or "No" options, you can use "Yes, I want to make a profit," and "No, I don't mind lagging behind."
Refreshing your email list is very much essential to avoid data decay. Although refreshing your email list might seem irrational regarding growing email lists, this is a wonderful technique to drive engagement.
Besides, it also gives you the scope of identifying prospects and avoiding those out of your existing database.
Creating social media posts that portray short snaps of your email newsletter is a wonderful way to gain audiences' attention, and it can push them to join your email list.
The audience will understand what value you can offer them and will want to know more about these. The post should also include an easy link for the signing up page, along with a quick sign-up process.
If you have an Instagram business profile with more than 10,000 followers, you can use its swipe-up feature on Stories to drive subscriptions.
A feature of this kind can help you to share links to your signup page and other offers on your site. this offers you a quick and easy way of collecting email addresses from interested users.
You can also use informative content to drive subscriptions.
For example, you can post a snippet of a report in your story and add a CTA saying “Swipe up to read the full article”. Instead of redirecting to a download page, you can redirect them to a landing page that asks for their email to send them the report.
Instagram bio can be a unique way to share facts about your business with your audience. For example, a CTA that follows up your bio properly will gain your customer's attention to your email list and help them quickly sign up by form or link.
A CTA text should be easily understandable, encouraging the customers by portraying the benefits of signing up
For example, you can add a CTA that leads them to bonus information, access to exclusive offers, or your business newsletter.
If the link is the first thing the customer sees in your bio, it will help them easily access it by simply clicking and getting a pop-up window inside the app and thus help them to sign up easily using that.
Customers look for feedback before opting for a service or purchasing a product. Most of them aren’t hesitant to provide feedback if the process of providing it is easy.
Requesting feedback is a great way to gather email addresses and drive engagement. Moreover, this creates a perception among the consumers that you hear their concerns.
Sometimes all the marketing efforts go fruitless due to the lack of a correct marketing approach. Maybe the problem lies in the content that you are trying to appeal to the audience.
A/B testing allows you to test different versions of the same content.
Maybe your content lacks a bold call-to-action, perhaps the color is not appropriate, or the elements of the graphics are a bit bland, maybe you need to change the location of the sign-up forms - A/B testing helps you to figure out these problems easily.
The open email rates, click-through rates, subscribe rates, unsubscribe rates, even the conversion rates also depend on your email lists optimization.
Here are some of the most common, yet effective email list optimization practices.
Something as small as adding the subscriber name in the subject line will have a massive impact on the results of your email marketing campaigns. Besides, welcome emails introducing your service are also an ideal way to engage with your customers.
Segmenting your lead list based on their interest area will contribute to higher click-through and open rates. Segmenting your lead list lets you cater to the needs of your clients more efficiently.
Using an automation tool for email marketing can help you run your campaigns on auto-pilot. You can consider automating your email marketing processes if you want to reduce the hassle of tedious, repetitive tasks, from email campaigns to social media posts.
To get the best results out of your email marketing efforts, you need to make sure your email lists contain the latest and accurate information about your subscribers.
Else, you’ll be wasting your time and resources by sending these emails to the wrong addresses. To avoid this, you need an email verification tool like VerifyBee.
It is an email and phone verification platform that helps businesses verify and clean their email lists, find business lead prospects, validate phone numbers, and more. You can also integrate it with popular email marketing tools like Mailchimp.
The prime goal of growing email lists is reaching the maximum audience. This can be done by crafting creative marketing campaigns, robust social media strategy, informative content, and more.
But all these depend on the accuracy of the information you’re collecting from your subscribers. Make sure you’re using a reliable verification tool while building your email list to ensure the maximum efficiency of email marketing.
If you are looking for a reliable and affordable email verification tool for your business, you can give VerifyBee a try.
Get started for free and build accurate email lists that convert!
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