No one wants to end up in a spam folder, and no one wants to receive spam emails in the first place. In the B2B world, email verification is a must. To avoid delivering your emails to malicious or fraudulent addresses, you must evaluate the quality and deliverability of your email list.
Wondering how you’re supposed to verify emails? Don’t worry you’ve come to the right place. In this guide, we cover everything from what email verification is, its benefits, to the best email verifier tools on the market right now.
Table of Contents
What Is Email Verification?
Email verification is the process of confirming the correctness and quality of an email address. Email verification will identify undeliverable addresses.
The domain name is checked using the verification tool. They check to see if the email addresses are legitimate. The tool will reveal the findings after the verification procedure is completed. Safe to Send, Accept-All, Disposable, Free Service, Role-based, Invalid, and other categories are assigned to each confirmed email address.
Based on the results, you may decide whether to quarantine, retire, or continue sending emails to these addresses. The greatest thing is that email verification programs, also known as email checkers, do not send out emails to confirm whether or not the address is correct.
How Email Verification Works
Different apps and services have their processes, but the majority follow a 3 step approach that looks like this -
Syntax check - This checks for things like spaces and incorrect characters to rule out the risk of your email being returned unread.
Domain check - You won't have to guess if the host domain's email address exists. The domain check will reveal whether or not the email address is active and authorized.
Verify for email pings - The most technical aspect of verification is ping checks. This test sends an EHLO message to the email address to check whether it is active.
A person transitioning to a different position within their present employer or moving to another firm, switching to a new email provider, or starting a separate account with the same provider are all common causes of incorrect email addresses. If the domain is dead or temporarily offline, you may receive a negative ping answer.
The Benefits Of Email Verification
Both storing your email addresses and sending out emails are expensive. Cleaning your email list will notify you which emails aren't safe to send. You may use that report to determine which addresses should be removed from the list.
Your mailing list will undoubtedly diminish, but this will result in cost savings. If you're asking why email verification is necessary, the reason is that because you're sending emails to fewer individuals, the expenses of storing and delivering emails are lower.
Verifies Data Accuracy
In digital marketing, high-quality data is essential for success. The quality of your data will be shown by the results of certifying a mailing list. You'll know you're on the correct road if the quality is great.
If, on the other hand, you notice a significant number of undeliverable or inaccurate addresses, you know something has to be done.
Lessens Email Bounces
The email verification results are detailed. They'll tell you which addresses are undeliverable, which are role-based, and which are accept-all. With this knowledge, you may decide whether or not to keep addresses that are unlikely to be delivered securely.
As a consequence, you'll notice that almost all of your outgoing emails get delivered. The relevance of email verification stems from the fact that with a clean list, email bounces are rare.
Improves Customer Engagement
Since email verification removes invalid or non-existent email addresses from your subscriber list, the addresses that remain will be valid.
As a consequence, their preferences, interests, and priorities will provide you with a clear image of what they desire. Hence, when you sit down to write the following email, you'll have a greater understanding of them.
That’s why your emails will contain information that people are interested in and care about. And that's one of the main benefits of email verification: you can be sure you'll get higher interaction than ever before since you publish content that your subscribers can connect to.
Increases Campaign ROI
With a cleansed and validated email list, you'll be sending out fewer emails than before. Not only that, but the emails you send are well-targeted. Better-targeted emails mean more chances for the receiver to respond. Your emails are more relevant to your receivers. As a result, they're more inclined to make purchases.
One of the most significant advantages of email validation is that your resources are put to better, more efficient use. Your expenses are reduced, but your earnings are likely to increase. This means you'll get a better return on every dollar you invest or a higher ROI.
Prevents Deliverability Issues
ISPs get increasingly convinced that you're a spammer if you don't address deliverability difficulties that arise from undeliverable emails regularly. ISPs begin putting an increasing quantity of emails into recipients' spam folders to ensure that spammers like you do not abuse people's inboxes.
As a result, some of your most engaged recipients will not get your emails in their inboxes. Your emails are being redirected to their spam folder, but not a lot of people check their spam folders. After then, you're no longer on their radar. And that's the end of your email marketing campaign.
Protects Sender Reputation
If you've been sending emails for a while, then you have developed a reputation among ISPs, ESPs, and other email providers.
This reputation sometimes referred to as sender reputation, is based on several variables. This covers things like how often your email is marked as spam by receivers and how much of your outgoing email bounces back.
Using a clean email list means that you aren't sending emails to addresses that will reject them, resulting in bounces. If you've ever questioned why you should verify email addresses, it's because it protects your sender reputation.
Provides A Reliable Database For Your Sales Team
The sales staff may progressively step in as your subscriber list increases and evolves from awareness to interest in acquiring your items.
Your mailing list, on the other hand, is only useful to your sales staff if the emails are correct. The sales staff is shooting in the dark without a verified list, testing out different types of emails, and wondering why the metrics aren't coming out properly.
It's all because you supplied them with an email list with a lot of invalid and dead addresses. A validated list, on the other hand, does not waste your salespeople's time. Whatever conclusions are reached, they are truthful and sincere. As a result, your sales will be more productive and efficient.
Helps You Avoid Punishment & Fines
When you employ an ESP's services, you are their customer, thus you should expect them to treat you well. They do, however, expect you to be responsible and disciplined. That implies they don't like it when your campaigns generate a lot of bounces and complaints.
So, what do you think they'd do? Depending on how big and how often your campaigns create problems, your ESP may start with issuing a warning. If this happens again, they may just refuse to carry your emails.
Because your hard bounces are harming the deliverability of their other clients, this is the case. If the situation worsens, they may demand that you pay for the damages. One of the benefits of email verification is that it ensures list cleanliness and keeps hard bounces to a minimum.
What Are Email Verifier Tools?
An email validator is a piece of software that verifies the authenticity of your email list and organizes it. Email addresses are authenticated using a variety of verification methods and algorithms. The invalid email IDs are sorted out after the verification, providing a list of genuine and usable email lists ready for promotion.
Email Verification tools conduct the following checks -
Email Address Syntax Check
Spam Trap Check
Disposable Email Address Check
Role-based Account Check
Detecting DNS-based blackhole list (DNSBL) or Real-time Blackhole (RBL) to blacklist
Domain/MX Records Check
The Best Email Verifier Tools
VerifyBee is the crème de la crème of email verification tools. Here, at VerifyBee, we verify your emails by connecting to your existing CRM or through an uploaded list. Moreover, our new partner B2B business lead database helps you to locate prospects for your company more quickly.
Search by industry, revenue, size, title, and other criteria. Here are some features that set VerifyBee apart from the rest -
Multiple Integrations - VerifyBee currently integrates with MailChimp, Platformly, Aweber Moosesend, Mailshake, and Lemlist. You may easily connect any of these services to VerifyBee and continue working without interruption. More connections are on the way, including but not limited to Google Sheets, SendGrid, and Infusionsoft.
User-friendly Interface - VerifyBee was created with the user in mind. Our user interface is made to be simple to use. Integrate your existing process, clean your email list, manage email addresses, download results, and more using our user-friendly interface.
Advanced Platform - VerifyBee is as powerful as any other email verification application on the market, and our email validation services are second to none. We clean your lists by verifying MX records, domain validity, spam traps, CatchAll addresses, and other factors, as well as pinging servers to guarantee server authenticity.
Dedicated Support - If you have any problems, the VerifyBee staff is here to help you 24 hours a day, 7 days a week. We are committed to cleaning your email lists and guaranteeing that your emails do not bounce. We want you to succeed, therefore please don't hesitate to contact us if you have any issues or questions.
Lastly, we pride ourselves on our ability to adapt to the ever-changing world of technology and provide our clients with the best email verification services. All these factors combined make VerifyBee the all-in-one platform for all your email verification needs. Get started for free today.
SendPlus Email Verifier
This may appear to be just another email verifier, but it's a lot more. SendPulse's email verifier, like any other email verification tool, can examine your email list for non-existent email addresses, spam traps, typos, and other issues. This method keeps your mailing lists clean, keeps you out of the spam bin, helps you have a good sender reputation, and so improves your deliverability rates.
The SendPulse email verifier is part of a larger platform that includes tools for automating marketing emails, SMS, and online push alerts, as well as all of the capabilities needed for conversational chatbot marketing. This means you won't have to deal with several providers since SendPulse allows you to develop, send, and manage your promotional strategies all from one place.
EmailListVerify is a strong free bulk email validator and email validation tool for removing spam traps, hard bounces, throwaway, or catch-all emails from your email list. By sending your emails to a genuine audience, you can increase the sender reputation, deliverability, and conversion rate of your emails using EmailListVerify.
This tool also aids in increasing the return on investment (ROI) of your email marketing. EmailListVerify assists you in avoiding spam traps and harsh bounces, both of which are detrimental to your reputation. Your emails will not wind up in spam bins as a result of this. Domain and SMTP validation, spam trap detection, syntax errors validation, MTA validation, and more are all performed by EmailListVerify.
All premium and free trial customers of TextMagic have access to an email lookup service. This application can bulk-validate email addresses to save time contacting invalid addresses, as well as highlight essential data like whitelist status and MX records.
The search service comes with a verification tool that analyzes the deliverability of each address, lowering your bounce rate. It also evaluates the risk of each address, taking into account a variety of criteria such as the provider and IP address to detect hacked or spam email addresses. Cleaning these high-risk addresses from your lists will help you enhance your sender reputation and overall deliverability by reducing mistaken spam flagging. All search and validation checks are kept for 60 days and may be accessed online or exported as a CSV file to be used by other programs.
In the internet marketing industry, ZeroBounce is one of the most inventive free bulk email validator and email validation tools. ZeroBounce keeps your sender's reputation intact by preventing bounces. It filters out email addresses that don't exist or are spelled wrong.
With the ZeroBounce email validator, you'll see a decrease in bounce rate below the criteria needed by most ESPs, enhance inbox placement and email campaign success, safeguard your IP reputation and increase deliverability.
ZeroBounce includes a spam trap and abuse email validator that detects spam trap emails and removes them from your list. It also eliminates known abusive addresses, which are frequently used to designate emails as spam. This lowers the number of spam complaints you receive.
Email verification benefits are numerous and significant, ranging from cost savings to improved analytics, from a significant reduction in email bounces to fewer complaints. Successful marketers are aware of this and ensure that their lists are constantly clean.
Here at VerifyBee, we offer you the best email verification services at affordable rates with a plethora of other services. Get started for free today!
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