Why You Need To Verify Emails- The Complete Guide In 2022

January 28, 2022

If you have amassed a sizable email list, you must learn how to verify emails to keep your list clean, increase deliverability, and lower your bounce rate.

Photo from Unsplash by rafzin p

Following the creation of your email list, email verification is one of the most critical phases in email marketing. That's why we dedicate this entire article to email verification and why it's something you shouldn't overlook.

Table Of Content

What Is An Email Verifier?

Email verifiers are desktop apps or web services (particularly software-as-a-service and plugins). It allows marketers and salespeople to confirm the existence, functionality, and validity of a single email address or a group of email addresses.

Most email verifiers are now available as online services. Because of the simple reason that they may be used at any time, from any location, and on any device. They don't need any more resources to save an internet connection, and the developer and distributor of the service can easily support and upgrade them. The most important point, however, is that you may utilize many reliable servers to verify emails rather than running the procedure using your own IP address.

How Do Email Verifiers Work?

It is true that many individuals have heard of email verifiers and may have used some of them. However, not everyone is familiar with the technical features of the service. We'll show you how it works by detailing the key technological aspects and validation stages. So you can see how email addresses are authenticated quickly.

The three ways email verifiers analyze email addresses are as follows -

  • Syntax check: For all email verifier services, this is the most important function, since it is the initial step in the validation process. Syntax check allows you to verify emails to check whether they are correctly spelled, with no spaces, commas, and all of the @s, dots, and domain extensions in the proper places.
  • Domain Check: The second stage you follow when you verify emails is to check the domain. Domain check is done to verify that the domain name on which the email address is hosted exists is listed, and is operational on the hosting domain.
  • Email Ping: Email ping is the most advanced method to verify emails. The technical procedure of an email verifier service pinging the precise email address with an EHLO signal and then waiting for the email server's response is known as email ping. The obtained server response will validate that the email address remains valid and operational on the server.

Reasons To Verify Emails

Let's say you've compiled an email list of just opted-in subscribers. They should have validated their email address in the second phase of the double-opt-in procedure, optimally. However, this first confirmation does not guarantee that the email address will remain operational indefinitely. Here are some of the reasons why email addresses might become invalid and why it's a good idea to validate them.

People may switch email providers

Gmail, Yahoo, and other email clients have different features, designs, and policies. Users may move to a different provider for their convenience, and their email addresses may change. Their previous consent to receive communications from your company no longer applies to their new email address. You won't be able to tell whether a user has changed their email provider until you verify emails for them.

People can create new accounts within the same provider

People who registered an email address for personal purposes may opt to use it instead for professional communication. A casual email address, such as [email protected], will appear unprofessional and give the incorrect impression. As a result, a user may establish a new account using their own name as the email address, such as [email protected].

People changed positions in the same company

Employees in many firms, especially larger ones, have several email address types based on their job titles. Low-level employees, mid-level employees, and top-level employees all have different email address formats, and if someone moves from a mid-level manager to a top-level decision-maker, or from a hands-on specialist to a manager, the previous email address can quickly become invalid, causing your emails to bounce.

It is possible for people to change jobs

Because many specialists travel between firms, this is a common problem in the B2B sector. When they begin working for the other firm, they discard their previous corporate email account and replace it with a new one.

It's possible that the domain has expired

A domain address is the component of an email address that comes after the "@" mark. People use email providers for personal communication, and their email addresses finish in a domain name such as "gmail.com," "outlook.com," "yahoo.com," and so on. Instead of using personal domain addresses, marketers and entrepreneurs utilize corporate domain addresses. If their firm goes out of business and the domain goes down, these users won't be able to receive your emails.

The public email service is unavailable or unavailable

If the email service provider is no longer in business or the servers are unavailable. Your email message will not reach a recipient. Online email companies can go out of business, but they also have technical issues with their systems (especially smaller email providers).

Catch-All addresses

This type of email address is extremely dangerous. These email IDs are developed to catch any email communications sent to a domain's incorrect email ID. Such email addresses never bounce and you should delete them from your database.

The majority of email marketing companies feel that just the new database should be validated. Ensure that you validate even told databases on a frequent basis so that ESP doesn’t ban you or label you "spam trapped."

It increases ROI and saves money

The most significant advantage of email validation is the amount of money your organization can save by reducing marketing costs. Each email sent is money spent, therefore each marketing message sent to non-existent or incorrect email addresses means money wasted. Consider the following scenario: Users interact with your website through a variety of forms or pages, such as "register," "contact us," "order," and "feedback."

Your marketing activities should provide a greater overall return on investment (ROI) if you use a fully vetted and accurate list. After all, your campaign marketing data will no longer yield results that are less than ideal. Hopefully, you'll start to see some major results from your emailing efforts, which will lead to more money being allocated to future email marketing initiatives.

Syntax errors & spam traps

Syntax errors are faults encountered during the registration of email addresses. Any spelling mistakes or unintentional spaces in the email address are examples. Email syntax validation aids in the detection of erroneous email addresses.

Email addresses that do not belong to a genuine person are known as spam traps or honeypot emails. They're designed to filter out spam emails. Such spam traps should be avoided since they may result in you being blacklisted, resulting in poor delivery and sender reputation.

Which Emails Should Be Verified?

Even if you acquire email addresses legally and never buy lists, your database may contain incorrect addresses. There are a few different kinds of incorrect addresses-

  • Addresses that are no longer valid: Some of the database's email addresses may have gone inactive over time. Possibly the owners abandoned them because they were inundated with spam, forgot their mailbox password, moved mail services, or changed jobs, resulting in a switch of their business email address.
  • Emails that are incorrect: It's possible that consumers made a mistake when entering an email address in a subscription form. If you do not employ double opt-in subscriptions, such addresses are likely to emerge on your mailing list.
  • Spam Traps: Email providers create these email addresses to expose and ban senders with a bad reputation. Email addresses that were formerly utilized but have since been abandoned can likewise be used as spam traps. The inclusion of such addresses in your mailing list might result in a loss of sender reputation, blacklisting, and partial or entire banning of email campaigns from your server. If you employ services to gather the contact information of potential consumers rather than having them register on their own accord, spam traps may get up on your list.

The Business Case For Email Verification

The basic services to verify emails will not protect your database against repeated efforts to circumvent your value exchange - obtaining something from your firm without providing you with something of value, such as a genuine main email address.

The following are four reasons to invest when you verify emails on a daily basis -

  • Accurate data: A digital marketing network's hub is frequently email addresses. When it comes to every important performance metric, a database with fresh, active email addresses outperforms one with invalid and out-of-date emails.
  • Inbox placement: Mailing to invalid or defunct accounts might damage your sender's reputation and keep you out of the inbox. Becoming an unwarranted member of the spam folder may be disastrous. And there's no foolproof method to correct spam folder placement.
  • Reliable identification of customers: Email addresses are increasingly being used by businesses to identify clients across many platforms (on other websites, in social media, and many more.). This allows you to better understand and communicate with consumers outside of the inbox. It can also be used to locate and communicate with clients in other departments (customer service, billing, account services, and more).
  • The halo effect of clean data: Incorrect data, such as invalid, disposable, or bot-generated email addresses, can distort the outcomes of higher-level marketing automation (artificial intelligence, machine learning), as well as drip or customer-journey email programs. Verified emails, on the other hand, will improve the efficiency of these initiatives and provide more meaningful information about their success.

How To Choose An Email Verifier

Let's move on to some brief suggestions on how to pick an ideal verifier and what it should contain now that we've established what an email verifier is, how it works, and why we need to validate emails.

Online Service: An online email validator that works as software-as-a-service is the best alternative (SaaS). It doesn't use any of your computer resources, can be viewed from any device, and when you verify emails, the procedure doesn’t use your own IP (instead, it utilizes the service's IPs, which function much better).

Integrated Features: These are crucial elements because email verification is used as part of the email marketing process, and it's beneficial to have your email verifier linked to or assimilated with other components like email generation tools, email sending tools, email list management tools, and so on.

Multiple verification procedures: You can't rely on just one. Your email verifier should let you validate emails using a variety of validation methods, such as syntax checking, domain checking, and pinging the email server.

Scalability: Your email verification service should be able to validate both single and huge email addresses. Even when you verify emails in bulk and it takes longer, it can still be done in under a minute.

Corporate and personal email addresses: Your email verification tool should be able to check both corporate email addresses and private email addresses on public email providers.

Final Takeaways

Keeping dead or useless email addresses on your contact list clogs up your inbox and serves no purpose for your business. Use an email provider that includes a robust verification procedure. It will help you to focus your time and resources where they will be most effective.

We listed some features you should look for in your email verification service provider; these include online services, integrated features, a robust verification process, scalability & corporate and personal email addresses. Wondering how hard you’re going to have to search for the perfect email verification partner? Look no further. VerifyBee is the all-in-one solution to all of your email verification needs.

VerifyBee verifies your emails through a connection to your CRM or a list upload. It boasts a robust verification process and is integrated with multiple platforms which offer a faster, more streamlined experience. Moreover, VerifyBee has a dedicated support team that can help with any issue you may face.

Get started for free today!

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