While nearly all marketers always look to make the most of the latest trends in the industry, the best of them know how to use the existing channels to full effect. One such channel is email marketing.
But how do you make the most of email marketing? The answer is email marketing automation.
93% of B2B marketers use email for distributing content, while 64% of them use email automation techniques.
To make it even better, email marketing has an incredible 4200% ROI, which means a $42 return for every $1 spent!
In this article, we’ve compiled a list of the 10 best email automation software in the market that helps you reach your audience effectively and boost the ROI of your marketing efforts.
But first, let’s get to know what email automation tools are, and why you should be using one right now.
Table of Contents
Email automation tools are cloud-based SaaS tools that let you reach the right audience at the right time with the right message.
Email automation software work by using automated workflows, and allow you to create and manage your email marketing campaigns.
The right automation tool will help you use email to nurture and develop strong relationships with your subscribers.
According to a study by McKinsey and Co., email marketing is almost 40 times more effective in reaching your target audience than Facebook and Twitter combined. Moreover, A staggering 80 percent of professionals believe email marketing can drive customer acquisition and retention.
Email marketing is more likely to drive sales than other social media marketing.
How? It helps you produce targeted and personalized content, build better brand recognition and credibility, boost sales and revenues, strengthen customer relationships, optimize your time and budget, increase traffic, or simply establish authority.
Many companies invest a lot of money in ineffective tools to simplify their marketing efforts, without realizing the significance of email marketing automation.
The best part about email marketing is that not only is it statistically more efficient, but it also costs less to implement. You can even find plenty of free email marketing tools to help you save time and resources.
OutReachBin is a cloud-based email marketing solution provider designed to help people of all skill levels. It is a cold email and a warm-up email tool.
OutReachBin is comparatively more affordable than its competitors. It provides a plan for only $29 per month.
ActiveCampaign is an email marketing and contact management tool ideally suited for small businesses and enterprises. It offers a powerful and easy-to-use service. This platform ranks higher than others because of its email deliverability.
ActiveCampaign doesn’t offer a free version. But it does have 4 tiers of pricing plans - Lite, Plus, Professional, and Enterprise. The pricing of Lite starts at $9 per month, Plus at $49 per month, Professional at $129 per month, and Enterprise at $229 per month.
Sendinblue is best known as one of the leading transactional email services. If you want an email automation tool with a solid API that ensures a good deliverability rate, Sendinblue might be the tool for you. It comes with advanced pre-built developer recipes, and yet is a simple and easy-to-use tool.
Sendinblue offers a free plan for users starting out on email automation. Furthermore, it provides Lite, Premium, and Enterprise plans. The pricing of Lite starts at $25 per month and Premium at $65 per month.
GetResponse is popularly known as the world’s easiest email automation software. It is an all-in-one marketing platform best fitted for fast-growing SMBs and start-ups. The company offers a wide range of services like marketing campaigns, high converting landing pages, webinar software, etc. to enhance your marketing effort. Altogether, it packs a set of powerful features geared toward brand growth.
It provides 4 different plans - Basic, Plus, Professional, and Max. The pricing of Basic starts at $15 per month, Plus at $49 per month, and Professional at $99 per month, while the Max plan offers custom pricing.
MailChimp has long been the dominant player in the email marketing space. Now, with additional features, it has become an all-in-one marketing software that helps businesses of all sizes. It is particularly well suited for beginners and start-ups. This software started as a pure email-focused solution, but now it offers services like building free websites, creating paid ads and landing pages, buying a domain, publishing social media posts, and sending printed postcards, and more.
Mailchimp also provides a free plan along with 3 paid plans - Essential, Standard, and Premium. The pricing of Essential starts at $9 per month, Standard at $14 per month, Premium at $299 per month, and Max offers custom pricing.
HubSpot is one of the best all-around marketing packages in the market. It also offers an easy-to-use email marketing automation solution that lets you create, design, optimize and send personalized emails. Hubspot’s email marketing tool comes with tons of useful features making email automation easy, fast, and user-friendly.
Hubspot also provides 3 different plans - Starter, Professional, and Enterprise. The pricing of Starter starts at $45 per month, Professional at $800 per month, and Enterprise at $3200 per month.
Benchmark can be a great option for small to mid-sized businesses. It is an email marketing tool that designs responsive emails that look great on any device. It is an easy-to-use, full-featured email marketing platform.
Benchmark provides 3 different plans - Free, Pro, and Enterprise. The pricing of Pro starts at $13 per month and Enterprise offers custom pricing.
MailerLite is an email marketing platform best suited for personal projects. The software offers a wide range of features from a drag-and-drop email builder to rich text editors and built-in photo editors. MailerLite is best known for its easy UI and excellent 24/7 phone and email support. It focuses on simplicity, beautiful email designs, and excellent customer support. Despite having tons of useful features, it manages to keep it simple and easy to use for everybody.
If you have up to 1000 subscribers and send 12,000 emails/month, you can use MailerLite for free. You have to pay $10 for unlimited emails/month. Up to 2,500 subscribers, you need to pay $15, up to 5,000 subscribers $30, and for 10,000 subscribers you need to pay $50.
EmailOctopus is a low-cost email marketing platform best suited for developers. This easy-to-use software allows you to create both simple or HTML-rich emails. It is a simple yet intuitive tool that offers decent value.
EmailOctopus provides 2 distinct plans - Free and Pro. The pricing of Pro starts at $20 per month.
Before you automate your email marketing process, you need to make sure you’re not wasting your efforts and resources by sending these emails to the wrong emails.
VerifyBee is an email and phone verification platform that helps businesses verify and clean their email lists, find business lead prospects, validate phone numbers, and more. It comes with a clean and user-friendly UI and ensures email delivery with incredible accuracy.
It offers integration with multiple companies including MailChimp, Platformly, AWeber, and more. You can integrate your existing workflow, manage email addresses, download results, and most importantly clean your email list with just a few clicks.
VerifyBee also offers 24/7 dedicated service and ensures bounceless emails. Its email verification tool provides you with a clean list by checking domain validity, spam traps, CatchAll addresses, MX records, and more!
You can also use its new chrome extension to find new prospects and validate them on the go.
The best part about VerifyBee is that you get high-quality verification services at an affordable price - starting at $19 per month.
There is no one-size-fits-all solution to email automation. Before you start looking for an email automation tool, it’s recommended that you consider a few things, including your budget, product, industry, and business type.
Most of the free email automation tools come with robust features even without the need to upgrade to a paid plan. You can do a cost-benefit analysis, and find the tool that is the right fit for your business.
The list we compiled for you covers email marketing automation solutions that are affordable or expensive, while some are simple or feature-rich. Identifying your email marketing needs will make it easy for you to find the perfect tool.
If you are simply looking for a reliable and affordable email verification tool for your business, you can give VerifyBee a try. Why? Get started for free and you can see for yourself!
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