9 Best Email Automation Software To Grow Your Business

June 23, 2021

While nearly all marketers always look to make the most of the latest trends in the industry, the best of them know how to use the existing channels to full effect. One such channel is email marketing.

But how do you make the most of email marketing? The answer is email marketing automation.

93% of B2B marketers use email for distributing content, while 64% of them use email automation techniques.

To make it even better, email marketing has an incredible 4200% ROI, which means a $42 return for every $1 spent!

In this article, we’ve compiled a list of the 10 best email automation software in the market that helps you reach your audience effectively and boost the ROI of your marketing efforts.

But first, let’s get to know what email automation tools are, and why you should be using one right now.

What is Email Automation Software?

Email automation tools are cloud-based SaaS tools that let you reach the right audience at the right time with the right message.

Email automation software work by using automated workflows, and allow you to create and manage your email marketing campaigns.

The right automation tool will help you use email to nurture and develop strong relationships with your subscribers.

Why Should You Use Email Automation Software in 2021?

According to a study by McKinsey and Co., email marketing is almost 40 times more effective in reaching your target audience than Facebook and Twitter combined. Moreover, A staggering 80 percent of professionals believe email marketing can drive customer acquisition and retention.

Email marketing is more likely to drive sales than other social media marketing.

How? It helps you produce targeted and personalized content, build better brand recognition and credibility, boost sales and revenues, strengthen customer relationships, optimize your time and budget, increase traffic, or simply establish authority.

Many companies invest a lot of money in ineffective tools to simplify their marketing efforts, without realizing the significance of email marketing automation.

The best part about email marketing is that not only is it statistically more efficient, but it also costs less to implement. You can even find plenty of free email marketing tools to help you save time and resources.

9 Best Email Automation Software For Your Business


OutReachBin is a cloud-based email marketing solution provider designed to help people of all skill levels. It is a cold email and a warm-up email tool.

Source: OutReachBin


  • Helps users create personalized and professional campaigns.
  • Offers features like email warm-up, cold emailing to get responses, automation, landing pages, tagging, predesigned templates, segmentation, and many more!
  • Allows subscribers to create email marketing campaigns from scratch and also monitors progress.
  • Allows users to manage several accounts with different campaigns all in a place.
  • Provides detailed analytics about the click rates, open rates, and overall success of each campaign.
  • Tracks replies, integrates CRM, manages prospect profiles, etc.
  • Creates automated time and trigger-based sequences.


OutReachBin is comparatively more affordable than its competitors. It provides a plan for only $29 per month.


ActiveCampaign is an email marketing and contact management tool ideally suited for small businesses and enterprises. It offers a powerful and easy-to-use service. This platform ranks higher than others because of its email deliverability.

Source: ActiveCampaign


  • Offers advanced automation features and deliverability.
  • Build newsletters, send triggered campaigns, and create personalized messages.
  • Answers queries about your customers to automatically take action for you and lead them down the sales funnel.
  • Integrates with more than 850 other apps like Facebook, WordPress, and a lot more.
  • Offers a flexible lead scoring system and helps users nurture email leads in the most personalized way possible.
  • Guarantees each email hits the primary inbox and prevents getting marked as spam.
  • Offers a full template library from which you can choose and design personalized emails.


ActiveCampaign doesn’t offer a free version. But it does have 4 tiers of pricing plans - Lite, Plus, Professional, and Enterprise. The pricing of Lite starts at $9 per month, Plus at $49 per month, Professional at $129 per month, and Enterprise at $229 per month.


Sendinblue is best known as one of the leading transactional email services. If you want an email automation tool with a solid API that ensures a good deliverability rate, Sendinblue might be the tool for you. It comes with advanced pre-built developer recipes, and yet is a simple and easy-to-use tool.

Source: Sendinblue


  • Offers unlimited contacts which allow users to send 300 email newsletters per day.
  • Provides easily customizable templates, live chat, automated welcome emails, and website opt-in forms.
  • Offers a free plan which guarantees higher CRM.
  • Uses AI and machine learning to send emails at the best time of the day and maximize engagement.
  • Provides services to track and check open rates, deliverability, heat maps, and click-through rates using real-time statistics.
  • Offers one email automation outflow for up to 2,000 contacts.
  • Sets triggers and puts your subscriber through email automation workflow, based on their actions on your website.


Sendinblue offers a free plan for users starting out on email automation. Furthermore, it provides Lite, Premium, and Enterprise plans. The pricing of Lite starts at $25 per month and Premium at $65 per month.


GetResponse is popularly known as the world’s easiest email automation software. It is an all-in-one marketing platform best fitted for fast-growing SMBs and start-ups. The company offers a wide range of services like marketing campaigns, high converting landing pages, webinar software, etc. to enhance your marketing effort. Altogether, it packs a set of powerful features geared toward brand growth.

getresponse email
Source: GetResponse


  • Offers a service called Autofunnel which is basically a tool with 30+ ready-made email templates, landing pages, and sequences to generate sales.
  • Drives webinar registration, product sales, or lead generation which maximize your funnel’s conversion rates.
  • Provides smart automation tools.
  • Provides drag-and-drop builder which makes designing high-quality emails a breeze.
  • Offers an excellent set of features like cross-platform customer journey tracking, 1st class automation visualization, and even Facebook acquisition.
  • Offers features ranging from comprehensive analytics tools to A/B testing that tracks email campaign performance.


It provides 4 different plans - Basic, Plus, Professional, and Max. The pricing of Basic starts at $15 per month, Plus at $49 per month, and Professional at $99 per month, while the Max plan offers custom pricing.


MailChimp has long been the dominant player in the email marketing space. Now, with additional features, it has become an all-in-one marketing software that helps businesses of all sizes. It is particularly well suited for beginners and start-ups. This software started as a pure email-focused solution, but now it offers services like building free websites, creating paid ads and landing pages, buying a domain, publishing social media posts, and sending printed postcards, and more.

Source: MailChimp


  • Design, automate, and manage marketing campaigns across various email platforms, ad channels, and more.
  • Offers a free plan and a free app for iPhone and Android, which gives users a user-friendly interface.
  • Offers auto-responses, transactional emails, third-party integrations, data segmentation, templates, A/B testing, personalization, integration with CRMs, and analytics.
  • Designs personalized customer journeys using conditional logic and branching points.
  • Provides turnkey e-commerce, embedded CRM, and better automation.


Mailchimp also provides a free plan along with 3 paid plans - Essential, Standard, and Premium. The pricing of Essential starts at $9 per month, Standard at $14 per month, Premium at $299 per month, and Max offers custom pricing.


HubSpot is one of the best all-around marketing packages in the market. It also offers an easy-to-use email marketing automation solution that lets you create, design, optimize and send personalized emails. Hubspot’s email marketing tool comes with tons of useful features making email automation easy, fast, and user-friendly.

hubspot email
Source: Hubspot


  • Integrates CRM, email marketing, and campaign automation.
  • Offers standard tools to personalize content.
  • Offers A/B testing your content to maximize click rates and open rates.
  • Provides a “Smart Send” service that allows you to adjust send time to maximize engagement.
  • Offers an analytics dashboard where you can check open and click rates and the amount of time spent viewing your email.
  • Provides canned and customizable email templates.
  • Offers formidable contact management and good integration with social media. You can even have access to solid SEO tools through HubSpot’s integration with Google Lighthouse.


Hubspot also provides 3 different plans - Starter, Professional, and Enterprise. The pricing of Starter starts at $45 per month, Professional at $800 per month, and Enterprise at $3200 per month.


Benchmark can be a great option for small to mid-sized businesses. It is an email marketing tool that designs responsive emails that look great on any device. It is an easy-to-use, full-featured email marketing platform.

benchmark email
Source: Benchmark


  • Offers features like intuitive email building, tools like polls, surveys, opt-in pop-ups, and tons of pre-designed templates, or if you are HTML savvy, you can even build it from scratch.
  • Integrate with 300+ services including Facebook, WordPress, Google Docs, PayPal, and more.
  • Offers a feature called “Inbox Checker” to preview what your email will look like. These features initially attract users’ attention to join your list. After that, you can use triggers to add them to automated email workflows. Then, you can nurture them with emails, forms, surveys, polls, and more.


Benchmark provides 3 different plans - Free, Pro, and Enterprise. The pricing of Pro starts at $13 per month and Enterprise offers custom pricing.


MailerLite is an email marketing platform best suited for personal projects. The software offers a wide range of features from a drag-and-drop email builder to rich text editors and built-in photo editors. MailerLite is best known for its easy UI and excellent 24/7 phone and email support. It focuses on simplicity, beautiful email designs, and excellent customer support. Despite having tons of useful features, it manages to keep it simple and easy to use for everybody.

Source: MailerLite


  • Offers services to create personalized landing pages to match the emails you send. It improves your chances of driving conversation and increasing engagement.
  • Provides Split Testing features to determine which variation works best for you.
  • Provides you with a comprehensive report containing stats like click rate, open rate, unsubscribe rate, and many more.
  • Offers flexible tiered plans based on the contact list size.
  • Offers a free package that can be used with only 1000 email subscribers.
  • Offers services like tracking your email marketing results and ensuring amazing deliverability.


If you have up to 1000 subscribers and send 12,000 emails/month, you can use MailerLite for free. You have to pay $10 for unlimited emails/month. Up to 2,500 subscribers, you need to pay $15, up to 5,000 subscribers $30, and for 10,000 subscribers you need to pay $50.


EmailOctopus is a low-cost email marketing platform best suited for developers. This easy-to-use software allows you to create both simple or HTML-rich emails. It is a simple yet intuitive tool that offers decent value.

Source: EmailOctopus


  • Provides automation and segmentation tools that enable users to set up time-based autoresponders and drip campaigns.
  • Allows a lot more emails per month than other platforms.
  • Integrates with third-party apps like WordPress, Zapier, Shopify, etc. These ensure a seamless exchange of customer data between tools.
  • Offers services like bounce handling, developer API, great deliverability, image library, dynamic content, mailing list management, mobile-optimized emails, reporting/analytics, template management, subscribe/unsubscribe, email editor, and many more. These features make it an attractive tool for brands with ambitious goals.


EmailOctopus provides 2 distinct plans - Free and Pro. The pricing of Pro starts at $20 per month.

Verify Your Email List With VerifyBee

Before you automate your email marketing process, you need to make sure you’re not wasting your efforts and resources by sending these emails to the wrong emails.

VerifyBee is an email and phone verification platform that helps businesses verify and clean their email lists, find business lead prospects, validate phone numbers, and more. It comes with a clean and user-friendly UI and ensures email delivery with incredible accuracy.

Source: VerifyBee

It offers integration with multiple companies including MailChimp, Platformly, AWeber, and more. You can integrate your existing workflow, manage email addresses, download results, and most importantly clean your email list with just a few clicks.

VerifyBee also offers 24/7 dedicated service and ensures bounceless emails. Its email verification tool provides you with a clean list by checking domain validity, spam traps, CatchAll addresses, MX records, and more!

You can also use its new chrome extension to find new prospects and validate them on the go.

The best part about VerifyBee is that you get high-quality verification services at an affordable price - starting at $19 per month.

Final Words

There is no one-size-fits-all solution to email automation. Before you start looking for an email automation tool, it’s recommended that you consider a few things, including your budget, product, industry, and business type.

Most of the free email automation tools come with robust features even without the need to upgrade to a paid plan. You can do a cost-benefit analysis, and find the tool that is the right fit for your business.

The list we compiled for you covers email marketing automation solutions that are affordable or expensive, while some are simple or feature-rich. Identifying your email marketing needs will make it easy for you to find the perfect tool.

If you are simply looking for a reliable and affordable email verification tool for your business, you can give VerifyBee a try. Why? Get started for free and you can see for yourself!

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