The best time to send an email to get a response can be tricky, especially if you’re looking to get a response. People interested in email marketing, or that are already engaged with a marketing campaign, will be familiar with this topic.
There are a few things to consider when it comes to the best time to send an email. The first is the day of the week, followed by the time of the day and the time zone of the recipient. When it comes to actually getting a response you have to care for the content of the email. Sometimes a response can simply be getting the person to do what you want using a call to action, other times a response can be actually answering the email.
The information provided here is backed by hours and hours of marketing research implemented by interested services. Of course, when it comes to actually getting the response you need to have a good open rate. This is where the first part becomes crucial. Do keep in mind that the nature of your emails also plays a great role on the opening and eventual response of your emails.
Here we will be covering both aspects and all cases, so you can get the most out of your emails. Below you will find the best time to send an email to get a response.
What is the best day of the week to send an email?
This part is focused mainly on getting the best reception to your emails. Remember you need a good open rate if you expect people to actually respond to your mails.
Here are the general aspects you need to follow to get the best results in this front.
Don’t do business on weekends.
Again, this is based on the nature of your email. If you’re sending an email that’s business related you might want to wait for a week day to send it. People just don’t do business on weekends and so days like Saturday and Sunday are bad days to send emails regarding this. Consider that the average lifespan of an email is roughly 48 hours.
If you’re sending a more personal email, or one related to another subject you can try to send it on a weekend. Just remember, most people don’t like to deal with business emails on their days off.
Tuesdays and Thursdays are the best days to send email.
If you’re sending business related emails or just trying to reach an executive, then these are the best days by far. Most marketers would agree that Tuesdays and Thursdays are the best days to send B2B emails. This is confirmed by email marketing research based on open rates.
Again, the average lifespan of an email plays a great role in this. Also, do keep in mind that Wednesdays are the “middle of work days” and are usually a rush for most people, this leads to emails being overlooked. Fridays are usually overlooked in email marketing, at least business related. If you’re sending a newsletter with a good call to action, or depending on the nature of your email Fridays are a potential day to get good results. Another good insight is that people do respond to emails on Monday, this might be counter intuitive but the beginning of the week offers a 45% response rate.
Best Time to Send An Email to Get a Response
Getting your emails opened doesn’t stop with sending them on the right day. You need to consider the time of day that your recipients will get the email.
Know your recipient as much as you can.
Often times the best time of the day to send an email depends on the time zone of your recipient. This nearly always the case. For this very reason you need to know as much as you can about your recipient. For instances, aside from knowing their time zone you might be interested on knowing if the work on a day of night schedule. All this will help you plan your deliver schedule as much as you can for it to yield the best results possible.
The famous 10 am rule.
Once you know the time zone of your recipient you can implement this. Let’s say that you only know their country of residence of GTM they’re at. Based on studies carried over billions of emails addresses, the best time of the day to send emails is 10 am. This tells us that around this time is when most emails are opened. This drastically increases your chances of getting a response.
Be on the lookout for different time zones. Avoid as much as you can sending emails at 3 to 4 am on the recipient’s time zone. Aside from looking kind of weird these emails are likely to be buried and overlooked.
While some people do advice to send emails around lunch time, this should also be avoided. People have different schedules and most just won’t bother to even open your emails from 1 to 4 pm.
In order to get a response from your emails you need your recipients to actually open your emails. There are many ways to get your emails opened and the main metric that follows this is your open rate. If you want to know more about this you can visit our article on how to improve your email open rates.
The content of your email matters.
One of the most crucial parts of your email is the content, it has to be engaging and has to provide value to the reader. Just sending emails at the right time won’t get you a response other than being labeled as spam or being overlooked. If you need more information on how to do this you can read our article about the anatomy of the perfect email.
Also, revise what you consider a response. Based on the kind of email that you send you can view a click trough as a response. Else, you can always rely on the classic reply for your email. Just remember a response and a reply are different things. If you consider the first case then a good call to action is likely to help you a lot.
More tips on the best time to send an email to get a response.
- Consider that statistically people in Spain open their emails at night, which might not be the case for people in other counties. This is why getting as much information as you can from your recipients matters.
- People in Norway, or other time zones where there is a long daylight duration, prefer to open their emails in the mornings and afternoons.
- Keep a schedule. People respond more often and better if they are expecting emails. This is a good idea if you’re sending a newsletter with a call to action.
- If you’re running an email marketing campaign, get an email marketing client. A good client can help you segment your mailing list based on time zone.
Any time you need to send an email to get a response you know what to consider. People often overlook the importance of segmenting a mailing list and keeping it clean. This is of the most importance to get a response, if you’re running an email marketing campaign. A clean and verified list means that you won’t be wasting your effort in sending those emails. For email verification and list cleaning the best service available is VerifyBee.
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