Having a hard time crafting cold email templates for promoting your web design services? Then you must know the odds. Thousands of web design agencies are sending out millions of cold emails out there.
Why would the clients choose you? How can you stand out among myriads of generic cold emails? This is where our cold email templates come in! Derived from the best email practices, these cold email templates will help you score leads right away.
Table of Contents
There has been a paradigm shift in the marketing and sales industry. Marketers and salespeople have shifted their focus to non-intrusive forms of marketing. Hence, cold emails may seem like an outdated approach in the modern-day marketing landscape.
However, with experience, cold emails can be transmuted into a valuable sales channel. Cold calling on the phone proves stressful and nerve-wracking. On the other hand, cold email is more flexible. This channel is less intrusive and more scalable. Then, why is the success rate so low?
The core of a successful cold email is personalization. However, most marketers waste money on sending out automated emails.
Not every website faces the same problem. Neither everyone needs the same service. Therefore, bombing them with the features of your web design services won’t do the trick. Rather, show them how your service will solve their problems.
As with automated emails, you must not sound opportunistic. Rather, present yourself as a human. Write as if you were engaged in a conversation. Speak in the second person. The bottom line is to harness the power of ‘YOU’.
Having a great cold email template simply doesn't help, if you misplace it. Emails crafted for companies in one industry should not be sent to those in other industries. What applies for one may sound anachronistic to others. Even the tone of your mail should vary from company to company.
The most common way to land customers in the web design industry is as follows.
Most of the described cold email templates follow the same pattern. Only the execution is different. Below are 6 best email strategies that we hope to apply in our cold email templates.
State your business clearly before the receivers send you to spam folders. The best way to grab their attention is to give them an offer they can’t refuse. As we said, you must provide instant value i.e. providing a better solution for their website.
Generic emails tend to do more harm than good. These emails seem to be generated by a bot because they actually are. Personalization is the gold standard in cold emails. Ask yourself.
What would you have said if you were physically present?
Now say it. Be approachable. Be humble.
The rule of convergence says that people follow others. People trust their peer recommendations more than advertisements. Hence, testimonials and previous references are crucial in B2B email marketing.
What do your customers say about you?
This approach works best if the industry leaders are your customer base.
People often don't know what service they are looking for. In this regard, analogies work best. Simply put, a case study or a reference to previous work may function as an analogy.
Providing examples work 2 ways. Firstly, you can establish your authority and expertise. Secondly, people understand better as to how your services may solve their current website needs.
You stated your purpose in a humane way. You backed your claims with examples, case studies, and references. Now add a call-to-action. The call-to-action must contain a brief and specific solution to the issues found on their websites. If they find your suggestion useful, congratulations! Some leads are on their way.
Despite every strategy applied, your emails may end up in a fake email account. Therefore, it is best that you verify your customer email list. Verifybee can help you in this regard.
Verifybee customer verification software is intuitive, feature-rich, and affordable. It will connect to your existing CRM and upload the verified email list. Moreover, streamlined verification will help you to focus on closing real deals faster than ever.
This is one of the warmest cold email templates out there. This email is effective for successful customer acquisition.
Subject line: Helpful Ideas & Feedback for your Website
Hey (Insert First Name),
Congratulations! As part of our weekly website review program, we, (Insert your Company Name 1 and link), have selected (Insert Company Name 2), as the lucky winner.
So we select one lucky website every week. Then, our analytics team scans the website from head-to-toe and produces a comprehensive report on website performance. In essence, we provide a FREE consultation to improve the website.
Here is an infographic that briefly explains the result of our 3-day brainstorming session on improving your website.
(Insert an infographic / before and after comparison / short summary of the issues and the provided solution).
In case you like to know about the result in detail, I have also attached the full-fledged report therewith the email. For further clarification, here is a case study (insert link) on (insert competitor’s name/related organizations in the industry) that you can see.
If you loved our solution, we are only a call away. Cheers to a more optimized website!
(Insert your name),
(Insert your contact details).
This cold email template is also a game-changer in customer acquisition.
Subject line: Make Your Website Great Again
Hey (Insert First Name),
Psst! Want to make your website look like this?
(Juxtapose two photos i.e. brand new website landing page vs former landing page).
Well, you are in luck! Because that’s what we do. We create super optimized websites for (insert your industry name) at only (insert price). And here is what we find out from our 3-day brainstorming session on improving your website. Phew!
(Insert a short summary of the issues and the provided solution).
I will even pass you on a secret. As per our analytics team, the new design can increase your (insert a metric) by (insert a percentage). Here are some of our works on (insert competitor’s name/related organizations in the industry).
Interested and want to hear more? Well, I am only a call away. We have raised our glasses to your more optimized website. Have you? ?
(Insert your name),
(Insert your contact details).
This email is addressed to companies whom you took service from. Moreover, this email can be further customized and sent to your most frequent visitors. Why? Because frequent visitors can be your most potential clients.
Subject line: We are your well-wishers
Dear (Insert First Name),
We are (Insert your Company Name 1 and link). Our job is to fix websites and guess what? We are great at it! But we even go the extra mile for our friends. Since we are a great fan of (Insert Company Name 2), we decided to look into your website.
However, we found these unfortunate issues.
But hey! Worry not. As we said, we can fix your website issues. Here’s how. (Insert a brief solution with infographics or picture). If you are having second thoughts, you can check out the project we did for (insert competitor’s name/related organizations in the industry).
And all this for (insert price) only! We would love to hop on a call with you so that we can further discuss a way forward. Have a lovely day!
(Insert your name),
(Insert your contact details).
Now you must have created a variation of cold emails. Now is the time to scale your cold email campaign. You cannot possibly send out hundreds of emails and manually monitor them. Here is the software we recommend, Automizy.
Automizy has a fully integrated automation builder. Thus, you will be able to automate your email marketing. You can further personalize the tone and customize the theme of the mails. Because as we said before, we do not suggest mindless automation.
We have explained and applied the best 6 email strategies in our cold email templates. By now you must have mastered the art of cold emails. However, you must acknowledge that cold emails, in general, have a low success rate. So, here is a pro-tip: follow up. Always.
So, how did you like our 3 best cold email templates? Do let us know your feedback via cold email. Will you?
Building an email list from scratch takes a lot of effort and time. Nothing is more frustrating than discovering that spam traps have infiltrated your email address. It is not unusual for spam traps to occur even if you follow email best practices. But if you communicate with your subscribers with the best intentions, care […]
Do you ever wonder whether an email address is a legitimate or a false email address when it bounces back? Probably the easiest method to handle this is to ping an email address, and in this article, we will demonstrate how to ping and validate an email address. Validating emails by pinging different addresses is […]
With everything becoming tech-based around us, it only makes sense that we turn to the internet for required services and needs. However, that is also when we truly feel the importance of "Emails." Today, an email account is the one thing that can help you sign up for any service or platform. It is one […]
Following the creation of your email lead list, email verification is one of the most critical phases in any email marketing campaign. If you don't verify your emails - all the hard work you put into your email marketing campaign essentially becomes worthless. Now you, along with many others, might be scared of your email […]
